Senior AI Product Manager · Ex-Founder · 12+ Years of Experience

Hi, I am Shubham.

I have spent the last 12 years building products - as a founder, head of product, and now as a Senior AI Product Manager at Huzzle. Across edtech, B2B services, and AI marketplaces, I have built products from the ground up: from the first user conversation to the first version of the product and the first dollar of revenue.

That's the lens I bring to everything: products are made of decisions, and better decisions come from having sat on all sides of the table.

  • Every seat at the table - founder, head of product, senior AI product manager
  • 0 → 1 specialist - first user call, first product, first revenue
  • Products are made of decisions - experience makes those decisions better
What I do Market research & competitive analysisGo-to-market strategyStakeholder managementCross-functional leadershipPrioritization (RICE)Product requirements & specs (PRDs)Product roadmappingProduct discovery & user research (JTBD)A/B testing & experimentationAgile/Scrum deliveryProduct analyticsOKRs & North Star metricsAI product strategyAI/LLM product developmentPrompt & Context engineeringConversion rate optimization (CRO)Pricing strategy
New · Try it live

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Work

Twelve years, three acts

Engineer → founder → product leader. Edtech, marketplaces, AI, and an agency. Each act taught a different seat at the table.

Act 01 - The Operator

Huzzle · HR Tech · AI Talent Marketplace

Senior AI Product Manager

Leading product for AI matching at Huzzle, an HR tech company running a two-sided talent marketplace - connecting candidates with employers across the UK, US, and EU.

HR TechB2BAI MatchingAI InterviewerPricing Strategy
11 days
Avg. time to a perfect hire
300K+
Pre-vetted talent pool
3
Markets (UK · US · EU)

Impact: before vs. after the AI rollout

+181% Talent-on-Demand MRR
85% Placement rate, up from 60%
4.5 mo Avg. placement tenure, up from 2.75
+50% Revenue per placement

Explore the work → Visit huzzle.com ↗

Act 02 - The Founder

Zistre · Pre-Employment Test Prep

Co-Founder & Head of Product

Co-founded a profitable, zero-capital test-prep platform serving 100K+ candidates preparing for cognitive ability and English-proficiency exams across 60+ countries.

B2CProduct StrategyMulti-Market PricingFunnel Design
100K+
Candidates
60+
Countries
+40%
Conversion uplift
+30%
AOV uplift

100K+ Candidates served
60+ Countries
+40% Conversion uplift
+30% Avg. revenue per user

Explore the work → Visit zistre.com ↗

Act 03 - The Builder

Go Digital Lab · Full-Service Digital Consultancy

Co-Founder & Head of Operations

Co-founded and ran a full-service digital consultancy working with 50+ B2B and B2C clients across the US, Europe, Australia, and India - building the digital infrastructure, measurement, and growth systems clients needed to operate.

B2B + B2C ServicesWeb, Growth & AnalyticsCross-Market Operations
20+
Team
50+
Clients
5.5 yr
Operating
4
Continents

50+ Clients
4 Continents
20+ Team led
70+ Projects delivered

Explore the work →

Case Studies

How I think, in public

Real problems at real companies. Using public data.

Featured · Product Strategy

CYCLE's fleet is already an ad network.

CYCLE operates 14,000 e-bikes across six countries, covering 200M km a year in the densest parts of major European cities — the same always-moving urban footprint that turned Uber and Lyft's ad businesses into billion-dollar revenue lines. Built as an unsolicited proposal for CYCLE's Product Manager role, this case study includes a full business case, a functional spec, and a working prototype.

New Revenue ModelsMarketplace Design0→1 Prototype
July 2026 · Deck + spec + working prototype · ~15 min read
Featured · AI Content Engine

Babbel can write lessons with AI in seconds. Trust is the bottleneck.

Babbel learners run out of lessons, and hand-writing one small pack takes about 35 hours. AI can draft them in seconds — but a wrong grammar rule or a joke that doesn't translate erodes trust, as Babbel's biggest competitor learned publicly. This case study proposes a quality gate that sorts every AI-written lesson into green, yellow, or red: safe drafts ship instantly, risky ones reach a human first. It comes with a business case and a working prototype.

EdTechHuman-in-the-Loop0→1 Prototype
July 2026 · Deck + working prototype · ~10 min read

More case studies publishing monthly.

Toolkit

Tools & certifications

The capabilities, tools, and certifications behind my product work - spanning strategy, discovery, experimentation, analytics, pricing, and AI product development, backed by hands-on delivery across the stack.

01Tools I use
FigmaLinearGoogle AnalyticsMixpanelHotjarGoogle AdsGoogle Search ConsoleData StudioSQLNotionCanvaClaudeChatGPTOpenAI & Anthropic APIsPerplexityLovableHeyGen
02Certifications
  • Product Management IBM
  • Entrepreneurship Specialization UPenn
Real Feedback

From people I've worked with

I collaborated closely with Shubham on several of Huzzle's most demanding AI initiatives, spanning the end-to-end AI-driven hiring process - from talent profile screening and intelligent interview question design through interview evaluation and matching talent to client requirements. She consistently translated ambiguous objectives into well-defined, implementable requirements and demonstrated strong prioritisation, sequencing the roadmap to deliver the highest-impact features first while keeping product and engineering aligned throughout delivery. Shubham continues to be a thoughtful and dependable product partner, and one I value working alongside at Huzzle.
CC Chandan Chaudhary Head of Engineering, Huzzle
I have found Shubham's performance to be exceptional when compared to other well-qualified individuals in similar roles. Her main strengths include quick updates, impeccable skills in gathering and analyzing requirements, and a deep understanding of our company's needs. She consistently demonstrates availability and responsiveness, making collaboration with her a seamless and productive experience. Furthermore, Shubham's humility and willingness to collaborate make her a pleasure to work with.
PK Prakhar Kabra Director, Sctek (Client)
Hello Shubham, I'm just passing by to thank you for our classes, you were very patient and very explanatory, very easy to understand, making me remember even simple concepts that I didn't remember from high school. It made a total difference for me in my studies. Thank you very much!
MS Marcos Dos Santos Mentee, Brazil
About

Engineer turned founder turned product leader

Right now I'm a senior AI PM at Huzzle, building AI matching for a two-sided talent marketplace. I got here through a longer route than most - and every stop taught a different lesson.

01

Engineer

Cognizant

Where I learned how software actually gets built.

02

Co-Founder & Head of Operations

Go Digital Lab

Five and a half years of make-payroll-or-don't reality - how businesses actually work.

03

Co-Founder & Head of Product

Zistre

Three years scaling an edtech product across markets I'd never visited.

04

Senior AI PM

Huzzle

Learning how AI changes the shape of a talent marketplace.

“Products are made of decisions, and the quality of the decisions depends on what you've actually seen.”

Frameworks help. Vocabulary helps. But the work that compounds is the work of paying close attention - to users, to data, to the gap between what you think the product is and what it actually is. That's what I try to bring to every product, and what I try to write about when I'm not building one.

Let's connect →
Next step

From Founder Chaos to Product Clarity.

I bring entrepreneurial thinking, data-driven decisions, and relentless execution to growing product teams.

Design
Color