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Develop Reference Library
Frameworks
Every concept from the Product Lifecycle, as a searchable index.
This is the flat view. Concepts across seven lifecycle stages, alphabetically sorted. Use the search box to find a concept by name, or filter by stage to narrow the list. If you want the narrative view - stages, flow, journey - see the Product Lifecycle page.
54 of 54 concepts
Agile, Scrum & Kanban
Iterative delivery frameworks that structure how teams plan, ship, and adapt.
DevelopAssumption Mapping & Risk Reduction
Surfacing the unverified beliefs underneath a plan and testing the riskiest ones first.
PlanBeta Testing & Early Feedback Loops
Releasing to a controlled group before general launch to catch real-world issues early.
QualifyBug Triage & Severity Prioritisation
Deciding which bugs block launch, which can wait, and how to communicate the call.
QualifyCapturing Learnings & Postmortem Insights
Extracting durable lessons from a product or feature that didn't survive.
RetireCollecting & Synthesising User Feedback
Turning scattered user input into patterns that drive product decisions.
DeliverCommunicating a Product Sunset to Users
Telling users a product is being retired in a way that preserves trust.
RetireContinuous Improvement Roadmapping
Building an evolving post-launch roadmap that responds to real usage data.
DeliverCoordinating a Cross-Functional Launch
Orchestrating product, engineering, design, marketing, sales, and support to land a launch.
LaunchCreating a Pre-Launch Plan
Defining the milestones, dependencies, and readiness checks that precede launch.
PlanCustomer Communication & Feature Announcement
Telling users about a new feature in a way that drives adoption.
LaunchCustomer Persona Creation
Building a realistic snapshot of a user segment to focus product decisions.
ConceiveData Migration & Transition Planning
Moving user data and workflows safely when retiring a product or feature.
RetireDefining Success Metrics
Choosing the metrics that will tell you whether the product is working.
PlanDesign Handoff
Transferring design assets to engineering in a way that preserves intent.
DevelopEngineer & Designer Collaboration
Working with engineering and design as partners, not as resources.
DevelopEvaluating Pivot vs Sunset vs Maintain
Deciding whether a struggling product should change direction, be killed, or be maintained.
RetireFeature Flagging & Gradual Rollouts
Releasing new features to controlled cohorts before exposing them to all users.
LaunchFeature Prioritisation Techniques
Choosing what to build next from a longer list of candidates.
PlanFirst-Response Metrics & Live Monitoring
Watching the metrics that tell you whether a launch is going well in real time.
LaunchHypothesis Creation & Validation
Turning product instincts into testable hypotheses and validating them with users.
ConceiveIdentifying & Addressing Drop-Offs
Finding where users abandon a flow and diagnosing why.
DeliverIdentifying When to Sunset a Product or Feature
Detecting the signals - usage, cost, strategy - that justify deprecation.
RetireInstrumentation
Setting up the analytics that will let you measure what matters after launch.
DevelopInternal Enablement: Sales, Support, and Ops
Preparing internal teams to support and sell a new product.
LaunchJobs To Be Done
Understanding why users hire a product - and why they fire it.
Conceive Read the reference page →Managing Technical Debt
Balancing the velocity of shipping against the long-term cost of shortcuts.
DevelopMarket & Competitor Analysis
Mapping the landscape a product will compete in before committing to a direction.
ConceiveMeasuring Adoption & Retention
Tracking whether users actually use the product over time.
DeliverMVP Definition & Scope Setting
Defining the smallest version of a product that delivers real value and tests a real hypothesis.
PlanNorth Star Metric Review & Long-Term Success
Revisiting whether the metric you chose still captures what matters.
DeliverOnboarding Experience for New Features
Introducing a new feature to existing users without disrupting their workflow.
LaunchOpportunity Sizing & Market Potential
Estimating how big the addressable opportunity is before committing resources.
ConceiveOpportunity Solution Tree
Mapping the opportunity space before you pick a solution; testing assumptions before you commit.
Conceive Read the reference page →Post-Launch Experimentation & A/B Testing
Running structured experiments to learn what improves the product.
DeliverPre-Launch Go/No-Go Decision Framework
Structuring the call on whether the product is ready to ship.
QualifyProblem Discovery vs Solution Obsession
Falling in love with the problem before falling in love with the solution.
ConceiveProblem Statement Template
A short, shared, solution-free definition of what you're solving - and how you'll know it's fixed.
Conceive Read the reference page →Product Roadmapping
Mapping what gets built when, and what gets traded off in service of it.
PlanProduct Vision Alignment
Connecting product decisions to a coherent longer-term vision.
ConceiveQA Planning
Structuring quality assurance so it catches issues before they reach users.
DevelopRegression Testing & Rollback Plans
Verifying that new releases don't break existing functionality, with rollback paths if they do.
QualifyScope Creep Handling
Holding the line on what's in and what's out as a project unfolds.
DevelopSetting Product Goals
Defining the outcomes a product is trying to achieve in a given time period.
PlanStakeholder Alignment & Buy-In
Getting the people who matter on side before execution begins.
PlanTracking & Unblocking Progress
Spotting where work is stuck and clearing the path forward.
DevelopUsability Testing for PMs
Watching real users attempt to use a product to find where it breaks down.
QualifyUser Acceptance Testing
Verifying with real users that the product meets the original requirements.
QualifyUser Interviews & Research
Talking to real users to understand needs that data alone can't reveal.
ConceiveUser Stories & Acceptance Criteria
Writing requirements that engineering and design can act on without ambiguity.
DevelopValue Proposition Design
Articulating why a user would choose this product over the alternatives.
ConceiveWriting a Great PRD
Producing a product requirements document that aligns teams and reduces rework.
DevelopWriting Good OKRs
Setting objectives and key results that focus a team on outcomes that matter.
PlanThe framework pages above are being written one at a time. Each is a short reference page on how I think about that concept - not a textbook definition. New pages are added regularly.